DON’T JUST LIST YOUR HOUSE. MAXIMIZE YOUR EQUITY.

Unapologetic Marketing & Pricing Strategy for Sellers in Santa Rosa County & Escambia County.

GET YOUR FREE HOME VALUATION

HOPE IS NOT A STRATEGY.

In a shifting market, "putting a sign in the yard and listing on the MLS" doesn't work. To get top dollar, you need a plan that is as bold as it is calculated.

As a Realist, I believe in Radical Responsibility. My job is to tell you exactly what needs to be done to prep your home, exactly where the market stands, and exactly how we are going to win. I treat your equity like it’s my own—guarding it with Stewardship and fighting for it with Strategy.

““I will never lie to you about your home’s value just to get your signature on a listing agreement.””

WHY YOU NEED A STRATEGIST, NOT JUST A SALESPERSON.

Any agent can list a house. You are hiring me to market a product and protect your profit.

THE STRATEGIST ADVANTAGE

The Pricing Realist

The market doesn't care about what you need to net; it cares about data. I analyze the numbers with clinical precision. I won't "buy your listing" by promising an unrealistic price. I give you the Brutal Truth so we can price it right, drive demand, and avoid the "stigma" of sitting on the market too long.

The Marketing Strategist

My brand aesthetic is bold—Black, White, and Hot Pink—and my marketing for your home is just as intentional. We don't do dark iPhone photos. We utilize professional photography, staging guidance, and targeted digital exposure. We package your home to stop the scroll and compel the buyer.

The Unemotional Negotiator

With my background in Marriage and Family Coaching & Domestic Relations Law, I am used to navigating high-conflict environments where the stakes were much higher than a dishwasher. I am not intimidated by aggressive buyers or low-ball offers. I handle inspections and appraisals with Unapologetic Strategy, ensuring you keep as much money in your pocket as possible.

THE ROADMAP

FROM LISTED TO SOLD.

  • We walk your property. I tell you exactly what to pack, what to paint, and what to fix. If it doesn't add value, we don't do it.

  • You do the work to make it shine. "Rest is a weapon," but when we are prepping to list, we work.

  • We go live with high-end media and aggressive distribution to my network and the MLS.

  • When offers come in, I vet the buyers and the terms. We don't just look at the price; we look at the closing date, the contingencies, and the financial strength of the buyer.